Study Guide Final Quiz Review

Study Guide Final Quiz Review - The Web is Dead Quiz 1)...

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The Web is Dead – Quiz 1) What was Chris Anderson’s point of view in this article? Answer: Users are responsible for the move away from the web 2) Michael Wolff says that the Facebook experience has become vastly different and arguably more fulfilling and compelling than previous experiences, and has consumed time previously spent idly drifting from Website to Website. He also says that Facebook has _______________: Answer: become a parallel world to the web 3) In Anderson’s capitalism discussion, he equates how the web is undergoing capitalistic forces. What does he say is the natural (historic) path of industrialization? Answer: Invention, Propagation, Adoption, Control 4) Chris Anderson thinks the web has moved to a state where it is now less about browsing, but more about _____________: Answer: Getting 5) One of Michael Wolff’s concerns is that the control the “web” took from the vertically integrated, top-down media world can _____________: Answer: be taken back with a little rethinking of the nature and use of the Internet 6) According to Chris Anderson, what does Metcalfe’s Law state? Answer: The value of a network increases in proportion to the square of connections 7) What conclusion does Michael Wolff say that marketers have come to about online advertising? Answer : It doesn’t work 8) What was Michael Wolff’s point of view in the article? Answer: Media moguls are responsible for the move away from the web 9) Chris Anderson says industrialists are doing what they do best . . . finding choke points. What does he mean by this? Answer: Content providers are finding ways to take a free delivery medium like the Internet, and charge us for getting stuff through it.
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10) According to Chris Anderson, why wasn’t the web monopolized a decade ago? Answer:
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This note was uploaded on 01/10/2012 for the course MIS 171 taught by Professor Clay during the Spring '08 term at Washington State University .

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Study Guide Final Quiz Review - The Web is Dead Quiz 1)...

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