public_opinion

public_opinion - FINAL EXAM December 9th 8-11(9:05 class...

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11/10/11 1 CHAPTER 10 PUBLIC OPINION FINAL EXAM December 9 th 8-11 (9:05 class) December 12 th 12-3 (11:15 class) Do not miss this date and time. Twice as long as a regular exam: 50 multiple choice questions 8 short answer questions The first half is like test 4: covers public opinion, the media, and civil liberties/civil rights The second half is cumulative, with questions drawn from the material for the first three units CURRENT EVENTS How much will scandal hurt Cain? This depends greatly on who you ask. A great intro to public opinion! CURRENT EVENTS Some bleeding has occurred already: a Reuters poll shows favorability dropped 9 percentage points among Republicans. 39% of Republicans think these allegations are true. But this was an online poll. We won’t really know for a while. Are there any possible circumstances where it could help Cain?
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11/10/11 2 CURRENT EVENTS Exactly one year from the Presidential election! (yesterday) WHAT IS PUBLIC OPINION? “Those opinions held by private persons which governments find it prudent to heed” - V.O. Key WHAT IS PUBLIC OPINION? This definition suggests that all governments should pay attention to public opinion. Democracies differ from other forms of government in terms of which persons government finds it necessary to heed. In the United States, potential voters and those who can sway voters are most critical because of our use of elections. WHAT IS PUBLIC OPINION? We have basic constitutional arrangements: regular elections, broad suffrage, freedom of speech, freedom to form and join political organizations.
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3 POLITICS AND PUBLIC OPINION Before the advent of scientific polling, politicians had to gauge public opinion haphazardly. They relied on information supplied by editorials, pamphleteers, local leaders, and so on. Straw polls were used by newspapers and magazines to gauge public opinion. But, generally, these were badly biased. Why? It wasn’t until the twentieth century that scientific polling was developed. Today, public opinion is most commonly measured by asking questions of a random sample of adults. SCIENTIFIC POLLING Scientific polling follows a few basic rules. SCIENTIFIC POLLING Steps: Select a random sample of the population Ask the people in the sample some appropriate questions about their views Count up their answers The larger the sample, the more closely the sample’s answers will reflect the answers the pollster would get if everybody in the population could be asked Does a sample get better the larger and larger it grows? To a point. After 1200 to 1500 there’s really no point collecting more. SCIENTIFIC POLLING
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public_opinion - FINAL EXAM December 9th 8-11(9:05 class...

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