media - 1 Media Chapter 14 The#1 Thing to Remember • News...

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Unformatted text preview: 11/27/11 1 Media Chapter 14 The #1 Thing to Remember • News is a business. • The media as we know it developed as private business, with no interference from government. • The profit motive is important. Selecting the News • News organizations commonly use three rules of thumb in selecting what news to air: • The authority and status of the source • The level of controversy, conflict and disagreement • Negativity: bad news is generally better than good news News as a Consumer Product • Content: • Determined by targeted audience: national or local • Determined by carrying capacity: the amount of information a particular technology can economically provide its audience. • Focus on the “median” viewer. 11/27/11 2 News Makers: Politicians and Public Officials • Political News: • Less event coverage; more talk and discussion than pure reporting of the who, what, where, when, and why • News as what people are saying rather than what they are doing News Makers: Politicians and Public Officials • Politicians and Public Officials: • Participate in news-making with two audiences in mind. • The public and fellow politicians • Usually the means to communicate with fellow politicians and evoke a response • Trial balloon or leak Politician-Press Relations Then and Now • Good old days: • Worked closely with politicians on the basis of mutual trust and profit • Dominated by a small number of Washington correspondents – organized to reduce competition • Today: • Far larger and more diverse population of news producers • Freewheeling marketplace; no cartel-like setting • Potential of internet as a competitor • Strained relationship between politicians and press Early History of the Press • The colonial era (1620 to 1750) • Newspapers were not widely available – there were few printing presses • Newspaper publication was considered a hobby • The notion that the press had the right to criticize the government was not widely accepted. 11/27/11...
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This note was uploaded on 01/10/2012 for the course MIST 3000 taught by Professor Kim during the Fall '11 term at UGA.

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media - 1 Media Chapter 14 The#1 Thing to Remember • News...

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