media - 11/27/11 1 Media Chapter 14 The #1 Thing to...

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Unformatted text preview: 11/27/11 1 Media Chapter 14 The #1 Thing to Remember News is a business. The media as we know it developed as private business, with no interference from government. The profit motive is important. Selecting the News News organizations commonly use three rules of thumb in selecting what news to air: The authority and status of the source The level of controversy, conflict and disagreement Negativity: bad news is generally better than good news News as a Consumer Product Content: Determined by targeted audience: national or local Determined by carrying capacity: the amount of information a particular technology can economically provide its audience. Focus on the median viewer. 11/27/11 2 News Makers: Politicians and Public Officials Political News: Less event coverage; more talk and discussion than pure reporting of the who, what, where, when, and why News as what people are saying rather than what they are doing News Makers: Politicians and Public Officials Politicians and Public Officials: Participate in news-making with two audiences in mind. The public and fellow politicians Usually the means to communicate with fellow politicians and evoke a response Trial balloon or leak Politician-Press Relations Then and Now Good old days: Worked closely with politicians on the basis of mutual trust and profit Dominated by a small number of Washington correspondents organized to reduce competition Today: Far larger and more diverse population of news producers Freewheeling marketplace; no cartel-like setting Potential of internet as a competitor Strained relationship between politicians and press Early History of the Press The colonial era (1620 to 1750) Newspapers were not widely available there were few printing presses Newspaper publication was considered a hobby The notion that the press had the right to criticize the government was not widely accepted. 11/27/11...
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media - 11/27/11 1 Media Chapter 14 The #1 Thing to...

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