02 Ethics 1 per page

02 Ethics 1 per page - Marketing Ethics Chapter 3 Ethics...

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Marketing Ethics Chapter 3
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© Emmelhainz and Grantham Ethics The moral principles or values that generally govern the conduct of an individual or group. Why are ethics important? What role do ethics play in a business environment?
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© Emmelhainz and Grantham Ethical Do what is right. Legal Obey the Law. Purpose - Be profitable. Philanthropic Be a good citizen. Pyramid of CSR (Corporate Social Responsibility )
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© Emmelhainz and Grantham Framework for Decision Making Decision Societal Norms Personal Norms/values Company norms General Business Norms In making a decision, consider 4 sets of norms
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© Emmelhainz and Grantham Framework for Ethical Decisions Societal culture and norms Basic set of values of the society The AJC test
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© Emmelhainz and Grantham Framework for Ethical Decisions General business norms What is the standard practice in business How does your industry view this action
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Standard business practices Basic business values
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This note was uploaded on 01/10/2012 for the course MIST 3000 taught by Professor Kim during the Fall '11 term at UGA.

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02 Ethics 1 per page - Marketing Ethics Chapter 3 Ethics...

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