02 Ethics 1 per page

02 Ethics 1 per page - Marketing Ethics Chapter 3 Ethics...

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Marketing Ethics Chapter 3
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© Emmelhainz and Grantham Ethics The moral principles or values that generally govern the conduct of an individual or group. Why are ethics important? What role do ethics play in a business environment?
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© Emmelhainz and Grantham Ethical Do what is right. Legal Obey the Law. Purpose - Be profitable. Philanthropic Be a good citizen. Pyramid of CSR (Corporate Social Responsibility )
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