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introduction

introduction - Welcome to MARK 3000 Principles of Marketing...

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1 MARK 3000 © Emmelhainz and Grantham MARK 3000 © Emmelhainz and Grantham Welcome to MARK 3000 Principles of Marketing Dr. Emmelhainz MARK 3000 © Emmelhainz and Grantham Today’s agenda • Brief intro to course • Tips to do well in course • Begin material MARK 3000 © Emmelhainz and Grantham Syllabus review • Purpose of course • Exams and schedule • Course policies – Academic honesty – Class behavior – Copyright • Accessibility
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MARK 3000 © Emmelhainz and Grantham MARK 3000 © Emmelhainz and Grantham To do well in the class • Read chapters before coming to class. • After we have covered a chapter, take notes over anything in book we have not covered. • Come to class regularly and be engaged. MARK 3000 © Emmelhainz and Grantham Expectations • For you – Be prepared, behave professionally and with integrity • You can expect me to: – Be professional, be knowledgeable, be caring about your future, be fair. – Be accessible
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