Final_review

Final_review - Operations Supply Chain Strategy Stephen...

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Final Exam Review ISOM 101, Spring 2011
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HKUST Business School What we have learned… How IT has transformed the world of business the 10 forces and the “flat” world The “nuts and bolts” How computer networks, Internet, WWW, cookies etc. work Opportunities and challenges brought about by electronic commerce ISOM 101 Raymond G. Sin © 2
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HKUST Business School What we have learned… Non-price competition Opportunity: e-CRM (personalization) Challenge: Privacy IT and business integration (Google) Price-based competition – versioning and bundling Sales and Distribution of Digital Products Threats to Business of Digital Products Opportunities ISOM 101 Raymond G. Sin © 3
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HKUST Business School Lecture 13: Personalization and Privacy What is “personalization”? How is it different from customization and what is the relevance of IT in this? What is the MAJOR implication of Web-based personalization? How does it affect consumers’ and firms’ choices? What are “cookies”? How do they work and what are their roles in Web-based personalization? ISOM 101 Raymond G. Sin © 4
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HKUST Business School Lecture 13 (cont’d) Why do firms engage in personalization?
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Final_review - Operations Supply Chain Strategy Stephen...

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