week4 - Week 4 Building Goodwill HOW DO YOU FEEL AFTER...

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Week 4 Building Goodwill Building Goodwill
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HOW DO YOU FEEL AFTER READING THE ANNOUNCEMENT? Subject: Announcement 1. After reading your first assignment, I think I should assign you to read comprehensive and critical questions of every chapters before attending my class . This is not compulsory. If you want to get F , you don’t need to do that. 2. Actually you are not too bad student. You should pass if you try harder. I don’t care whether you have a lot of workloads. I want to help you to pass this course. If you fail to prepare yourself before class, it’s your own problem , not mine!! 3. You should be happy that I’m your discussion lecturer . If you cannot understand anything in each module, don’t be afraid to send me an e-mail.
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TEST YOUR UNDERSTANDING Does the following sentence convey “you- attitude” ? Explain why or why not . “We are pleased to inform our loyal customers that we will be able to provide you with an extraordinary dining experience by serving our special ‘Ring in the New Year’ dinner through midnight on New Year’s Eve.” NO because it focuses on what the writer is going to do rather than on how the audience will benefit, and it also mentions the feelings of the writer
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TEST YOUR UNDERSTANDING Does the following sentence employ positive emphasis? Explain why or why not. “You cannot be reimbursed unless you get your supervisor’s signature in advance.” NO because it uses unnecessarily negative language to express a straightforward idea: “To qualify for the reimbursement, simply get your supervisor’s signature in advance.” is better
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Goodwill Goodwill - - Trust between parties doing business Build goodwill through; Build goodwill through; 1. You-attitude 2. Positive emphasis 3. Bias-free language
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You-Attitude You-Attitude •Looks at things from audience’s viewpoint •Emphasizes what audience wants to know •Respects audience’s intelligence •Protects audience’s ego Positive Emphasis Positive Emphasis Way of looking at situations Communication focuses on the positive Create positive emphasis through - Words - Information - Organization - Layout Bias-free language words that do not discriminate on basis of Sex Age Race Physical condition
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You” Attitude You” Attitude
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Five Ways to Create You-Attitude Five Ways to Create You-Attitude 1. 1. Talk about audience, not yourself. Talk about audience, not yourself. Lacks you-attitude : : I negotiated an agreement with Apex Rent-a-Car that gives you a discount.
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