week 2 - MGT3907 Discussion Class Week 2 Self Introduction...

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MGT3907 Discussion Class Week 2
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Self Introduction Name/Nickname? Major? Favorite Movie?
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What have you learn so far? Chapter 1 : Business Communication, Management, and Success Chapter 2 : Adapting your message to your audiences Appendix A
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Outline for Today 1. Kinds of audiences, needs, attitudes 2. Group analysis of a particular audience 3. Adapting messages for particular audience
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Identify Your Audiences… Gatekeeper - has the power to stop a message instead of sending it on to other audiences. Primary - decides or acts on basis of message Secondary - comments on message or implements ideas Auxiliary - encounters message but does not interact with it (read-only) Watchdog - may exert economic, legal, political, or social power later
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EX1 Barbara’s boss asked her to write a direct mail letter to potential customers about the advantages of becoming a preferred member of their agency’s travel club. The letter will go to all customers of the agency who are over 65 years old. Gatekeeper : Barbara’s boss Primary audience : Potential customers over 65 years old Secondary audiences : Workers of the travel agency Auxiliary : People under 65 years old who may come in contact with the letter Watchdog : Travel review websites, Senior advocate groups etc.
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Many customers have written complaint letters to Paws Food Inc. about their pets becoming ill after eating the company’s pet foods. The CEO asked Rebecca, who is in charge of public relations, to draft a press release for newspapers notifying customers about the tainted food. The release should also encourage pet owners to avoid feeding their animals canned food until the issue is resolved.
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This note was uploaded on 01/11/2012 for the course MANAGEMENT MGT3907 taught by Professor Dr.minmada during the Spring '11 term at Assumption College.

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week 2 - MGT3907 Discussion Class Week 2 Self Introduction...

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