Conversion of res… Physical, financial, human and informational – resources
Relationship b/w marketing and operation
Marketing – generate ideas; oper – physically produce those goods; finance to provide the
Operations doesn’t just reflect a good; production only for goods. Switching to OP because
we’re now a service based economy.
Productional manager plan, organize, schedule, control.
Resources, land, human, capital, material
products or services
people with satisfied needs
intangible, customized,unstorable, high vs low contact
Integrated, focus on both
focus on outcome
Strong, affectts location, hoiurs of operation,weak
Assurance, reliability, empathy
reliability, durability, ease of use,