Feb 13, 2008 - Keypointsfromthecompetitiveadvantage

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Key points from the competitive advantage Plan – from investment perspective o Idea, marketplace, (competitive) operations, sales and marketing plan, cash flow/  funding, exit plan (what they are going to get, when, ho, and how many multiples  of investment can they expect), risks, “go for the ask“ (ask for what you need) Pitch o Signs of an amateur Uncoordinated team, cluttered presentation Cohesiveness, acting together, gracefully pass on to the next presenter Only present the essential information to the judges not everything from  the report Aids – gimmicks Give the information on the product, explain, let the investors  understand the product o 7Ps  Profile – don’t assume that your investors know everything Purposeful Pass of between speakers – thought through Preparation – questions o The presentation flows well Profit magazine – Oct.2006 “What Dragons Want” o Canadian innovation centre Key points from last class Promotion o Personal selling vs. Advertising o Sales promotion, publicity Place (P452 – 457) o Desire vs. availability o Use and choice of intermediaries – implications Comparison between whole sales and retailers Finance – objective, goals, tradeoff o Maximizing the wealth o Profit and risk trade-off Midterm -> to the end of marketing o Combined problem o Multiple choices o Short answers
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FALSE – Using intermediaries results in a lower margin to the manufacturer, because: o Question: why would you do it with a lower margin? o Even though they are taking a markup, company would still gain -> higher sales Lecture Finance Financial management is made up of: o Accounting Provides information o Finance Makes decisions about the  acquisition disposition , and  management
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This note was uploaded on 01/11/2012 for the course BIOL 2021 BIOL 2021 taught by Professor Pat during the Fall '10 term at York University.

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Feb 13, 2008 - Keypointsfromthecompetitiveadvantage

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