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Letterhead-IST444-F11(1)-1

Letterhead-IST444-F11(1)-1 - grainy Tips • Keep it simple...

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Letterhead, Envelopes, and Business Cards IST444: Fall 2011
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Stationary can express your company’s -Brand -Style -Essence -Professionalism
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Information Name Address Telephone Fax Email Web site Divisions, Etc.
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Considerations Logo (size) Type face choice(s) Color Paper Size and shape Regularly faxed or photocopied?
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Considerations Balance between graphic (and textual) elements space to write 80% is good rule
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Type Variations S MALL C APS F ancier Initial Small dingbats between words or letters Change c o l o r of each letter Run type vertically Curve type Condense E x p a n d
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Watch out for Small areas for writing Delicate paper choice (thin or
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Unformatted text preview: grainy) Tips • Keep it simple • Let it be readable • Color and graphics only as needed • Only necessary details • Remember CRAP design principles Examples Letterhead, Envelope, Business Card Assignment • Groups will create unified letterhead, envelope, business cards • Include necessary information and logo • Submit to Blackboard (Nov 16) • Include a paragraph about who did what Specifications • PDF or JPGs • Letterhead should be 8.5x11 inches • Envelope should be business size (dimensions may vary) • Business Card ( approximately 3.5x2 inches) Questions?...
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