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NewsLetters-IST44F11

NewsLetters-IST44F11 - Newsletters IST444 Fall 2011 What is...

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Newsletters IST444: Fall 2011
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What is a Newsletter? Short “newspaper” + informational letter A regularly distributed publication (periodical) Ongoing theme of interest for subscribers
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Newsletters: Who and Why? May inform or persuade audience May be for marketing or generating income Used by businesses, clubs, churches, societies, associations, etc.
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Before Starting a Newsletter Define objective and audience Choose appropriate format Define the content Build trust (opt in, privacy, frequency, tone) Create a format and “Style Guide”
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Examples Printed Newsletters
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!" #$%&' ' ( % ) * #" + , %- . %/ 0 0 " , %1 % ! "#$%#"& '( ) *$( $+, -*.& / 0$1 2#"& , 3& / , 1 1 #"4#& / 0$1 2#"&5 4% *, ( & 2 34+ 5, 6789:* ; % 2 3499, 6% Your Choice, To Be Insane or Not - By Jim Gleason, The Re- source Development Group, LLC Over the years, I’ve worked with a lot of different people in a variety of set- tings. What continues to amaze me is how people will continue to keep doing the same behaviors over and over again, keep getting the same results over and over again, continually be unhappy with the results (over even downright disgusted with the results) and yet, at the next opportunity, they repeat what isn’t working. To break out of this pattern requires CHANGE. I know this not just profes- sionally, but personally as well (which could be another article by itself). The first thing that has to happen for change to occur, or to break out of the old pattern, is that the person, or team, has to become AWARE that change is needed. As the saying goes, “you don’t know what you don’t know”. Af- ter becoming aware of a needed change, a DECISION must be made whether to change or not. Often at this point the decision is made not to go through the stress of change and everything remains the same.
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