JWI518_Assignment_2b.ppt - 1 Omnipod Special Campaign...

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Company: Omnipod Insulet Corporation Campaign: Omnipod Special Product or Service: Omnipod Special Insulin Pump Marketing Director: Jaime Harvey Chief Marketing Officer: Dr. Sheryl Barnes Submitted on: August 23,2020 Omnipod Special Campaign Proposal 1
Product / Service and Features PRODUCT / SERVICE DESCRIPTION Replace this box with Logo or Photo representing your Product or Service. Feature Name Description of Benefit Wireless Insulin Delivery Small oval shape wireless insulin pump , change every three days Bluetooth/ Wifi Bluetooth/WIFI enabled and compatible to monitor blood glucose sugars Alarms Will alarm you when your blood glucose sugar is beginning to drop or beginning to increase KEY FEATURES & BENEFITS The Omnipod Special is a wireless insulin pump, that will also read your blood sugars and dispense insulin accordingly to help maintain living with diabetes manageable. Omnipod Special is a small oval shape that will stick to your abdomen and gives blood sugar readings to your compatible Android or iPhone. If you do not have either you can connect to the small monitor that fits in a bag that can be carried. 2
Marketing Goals CAMPAIGN MARKETING GOALS AND DESCRIPTIONS Marketing Goal SMART Description (Specific, measurable, achievable, relevant, time-bound) Build brand awareness Omnipod is wireless insulin pump that reads blood glucose sugars and dispenses insulin accordingly. Advertise to insulin dependent diabetics with in 6 months. Add new accounts or relationships Hold events with doctors that will promote Omnipod to there patients. Build strong relationship with doctors and consumers with 20% within the 1 st year and 35% within the 2 nd year. Growth in market share Capture at least 15% of Omnipod’s market share from there competitors within the 1 st year 3
Target Audience and Competition TARGET AUDIENCE DESCRIPTION The target audience for Omnipod Special is anyone person living with Type 1 and Type 2 diabetes. Any consumer who is struggling to control their diabetes due to lifestyle changes and unable to afford insulin supplies. DIFFERENTIATION of your BRAND Omnipod Special is wireless no tubing needed , gives insulin and reads blood sugar, small oval shaped, compatible with Android/ iPhone COMPETITIVE CAMPAIGN ANALYSIS COMPARISON COMPANY & PRODUCT/SERVICE Tandem Medtronic NAME of COMPANY and NAME OF PRODUCT/SERVICE: Omnipod Special T.Slim X2 Minimed 670G KEY FEATURES and BENEFITS: What are the top features of the product,

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