MAR 255 Syllabus S12

MAR 255 Syllabus S12 - SYRACUSE UNIVERSITY MARTIN J WHITMAN...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
S YRACUSE U NIVERSITY M ARTIN J. W HITMAN S CHOOL OF M ANAGEMENT Marketing 255: Principles of Marketing (Spring 2012) Section 7 Tuesday & Thursday 5:00 – 6:20 in SOM 202 P ROFESSOR Brian Biittner Office : 013 WSOM Phone : 315.657.3354 e-mail : [email protected] Office hours : Tue & Thu 2:30 – 4:30 (if possible, please email or text me if you intend to drop in) C OURSE M ATERIALS Text Book: Essentials of Marketing , 7th ed Lamb, C.W. Jr., J.F. Hair Jr., and C. McDaniel (2012).South-Western Publishing. ISBN10: 0-538-47834-9, ISBN13: 978-0-538-47834-2 This is a soft-cover text and is available through the University Book Store and Follett’s Orange Bookstore. Assignments will be posted on Blackboard under chapter headings. Regular Blackboard announcements will summarize current assignments and test or quiz dates. Students are expected to read relevant chapters of the text and other assigned readings prior to lectures. C OURSE O BJECTIVES This course provides an introduction to marketing. You will learn key marketing terms, fundamental concepts, and principles. The objectives are to provide you with knowledge of the roles that marketing plays within society and organizations. You will also gain an understanding of how marketing theories, strategies, and tactics influence customers. The specific learning goals follow: Learning Goals for MAR 255 The student will have an understanding of: 1. how consumers buying decisions are influenced by age, gender, income, culture, values, life cycle and degree of risk. 2. how markets are segmented (demographics, psychographics, geography, benefits, usage rate) and how companies target consumers.
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern