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Unformatted text preview: internationally. 6. RIM’s head of global sales and regional marketing, Patrick Spence felt that the “real target” for the Playbook was? 7. Why was it important to resolve the conflict between RIM executives over what the PlayBook product was, a “professional tablet” or consumer oriented video an game capable tablet? 8. What technical limitation of the Playbook contributed to poor early reviews....
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This note was uploaded on 01/12/2012 for the course MAR 255 taught by Professor Cushman during the Spring '08 term at Syracuse.
- Spring '08