Ch 1.2.4,6 Flashcard Terms for ExamReview

Ch 1.2.4,6 Flashcard Terms for ExamReview - purchasing...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Ch1 Overview of Marketing - Review Terms customer satisfaction marketing relationship marketing customer value marketing concept sales orientation market orientation societal marketing orientation production orientation exchange Ch 2 Strategic Planning for Competitive Advantage – Review Terms mission statement marketing objective strategic planning competitive advantage market penetration cost competitive advantage marketing mix product/service differentiation competitive advantage diversification environmental scanning marketing plan sustainable competitive advantage SWOT analysis four Ps niche competitive advantage market development Ch 4 The Marketing Environment target market demography component lifestyles baby boomers Generation X Generation Y basic research applied research inflation recession
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: purchasing power Federal Trade Commission (FTC) pyramid of corporate social Food and Drug Administration (FDA) Consumer Product Safety Commission (CPSC) Ch 6 Consumer Decision Making reference group nonaspirational reference group aspirational reference group limited decision making marketing-controlled information source routine response behavior cognitive dissonance Maslows hierarchy of needs consumer decision-making process need recognition culture self-concept evoked set (consideration set) nonmarketing-controlled information source social class extensive decision making external information search stimulus opinion leader internal information search involvement personality subculture primary membership group want...
View Full Document

This note was uploaded on 01/12/2012 for the course MAR 255 taught by Professor Cushman during the Spring '08 term at Syracuse.

Ask a homework question - tutors are online