This preview shows page 1. Sign up to view the full content.
Unformatted text preview: purchasing power Federal Trade Commission (FTC) pyramid of corporate social Food and Drug Administration (FDA) Consumer Product Safety Commission (CPSC) Ch 6 Consumer Decision Making reference group nonaspirational reference group aspirational reference group limited decision making marketing-controlled information source routine response behavior cognitive dissonance Maslows hierarchy of needs consumer decision-making process need recognition culture self-concept evoked set (consideration set) nonmarketing-controlled information source social class extensive decision making external information search stimulus opinion leader internal information search involvement personality subculture primary membership group want...
View Full Document
This note was uploaded on 01/12/2012 for the course MAR 255 taught by Professor Cushman during the Spring '08 term at Syracuse.
- Spring '08