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Unformatted text preview: mass merchandising nonstore retailing warehouse membership clubs direct retailing Ch 14 Marketing Communication & Advertising advertising reach promotion promotional mix personal selling flighted media schedule audience selectivity frequency sales promotion comparative advertising seasonal media schedule pulsing media schedule Ch 16 Pricing Concepts leader pricing (loss-leader pricing) rebate base price return on investment (ROI) markup pricing break-even analysis cash discount single-price tactic penetration pricing status quo pricing predatory pricing supply prestige pricing unbundling elasticity of demand price bundling unfair trade practice acts fixed cost price fixing flexible pricing (variable pricing) price skimming variable cost yield management systems promotional allowance (trade allowance) zone pricing inelastic demand quantity discount...
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This note was uploaded on 01/12/2012 for the course MAR 255 taught by Professor Cushman during the Spring '08 term at Syracuse.
- Spring '08