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Ch 8,10,11 Flashcard Terms for ExamReview

Ch 8,10,11 Flashcard Terms for ExamReview - informational...

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Ch 8 Segmenting and Targeting Markets market market segmentation segmentation bases market segment target market geographic segmentation demographic segmentation geodemographic segmentation psychographic segmentation usage-rate segmentation family life cycle 80/20 principle benefit segmentation product differentiation undifferentiated targeting strategy concentrated targeting strategy niche market strategy multisegment targeting strategy cannibalization one-to-one marketing perceptual mapping product positioning repositioning Ch 10 Product Concepts product item product line depth product line extension product mix product mix width convenience product shopping product specialty product unsought product
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Unformatted text preview: informational labeling persuasive labeling brand brand name brand equity cobranding brand mark trademark manufacturer’s brand private brand generic product name warranty implied warranty express warranty universal product code, bar code) Ch 11 Developing and Managing Products new-product strategy product development brainstorming idea screening concept test business analysis development test marketing commercialization new product simultaneous product development diffusion innovators early adopters early majority late majority laggards product life cycle introductory stage growth stage maturity stage decline stage...
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