Unformatted text preview: market segment. List specific elements of these “P’s” that were developed to reach women. 4. Toward the end of the video the Harley representative discusses the sales impact of their marketing efforts. If you were a Harley executive, what other facts or research would you need to evaluate the impact of the marketing effort to reach women?...
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- Spring '08
- Marketing, Harley, Harley Davidson Video