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Unformatted text preview: market segment. List specific elements of these Ps that were developed to reach women. 4. Toward the end of the video the Harley representative discusses the sales impact of their marketing efforts. If you were a Harley executive, what other facts or research would you need to evaluate the impact of the marketing effort to reach women?...
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This note was uploaded on 01/12/2012 for the course MAR 255 taught by Professor Cushman during the Spring '08 term at Syracuse.
- Spring '08