Harley Davidson Video Questions S11

Harley Davidson Video Questions S11 - market segment. List...

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Harley Davidson Video – Segmenting and Targeting Questions 1. List the bases that Harley used to define the market segment (women) discussed in the video. Possible bases are geographics, demographics, psychographics, benefits sought, usage rate. 2. How was the target market further defined within psychographics base? 3. Harley developed a unique marketing mix. Which of the “P’s” did Harley modify in order to reach this
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Unformatted text preview: market segment. List specific elements of these Ps that were developed to reach women. 4. Toward the end of the video the Harley representative discusses the sales impact of their marketing efforts. If you were a Harley executive, what other facts or research would you need to evaluate the impact of the marketing effort to reach women?...
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This note was uploaded on 01/12/2012 for the course MAR 255 taught by Professor Cushman during the Spring '08 term at Syracuse.

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