Pepsi Challenge Discussion Questions

Pepsi Challenge Discussion Questions - 7. The sip test or...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Pepsi Challenge Discussion Questions 1. What was Coke’s initial reaction to the Pepsi Challenge results? 2. When Coke ran their own blind head-to-head test, what were the results? 3. How was the introduction of New Coke connected to the taste tests? 4. In what ways did the flavor of New Coke differ from (old) Coke? 5. When New Coke was taste tested against Pepsi, what were the results? 6. Describe the market response to the introduction of new coke.
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 7. The sip test or CLT (central location test) has a bias toward what taste? 8. Pepsi also includes another taste that is favored in the sip test but dissipates over the entire course of a can or bottle. What taste is it. 9. Which taste test provides better information, sip tests or home-use tests? 10.Why? 11. What were the mistakes that Coke made?...
View Full Document

This note was uploaded on 01/12/2012 for the course MAR 255 taught by Professor Cushman during the Spring '08 term at Syracuse.

Ask a homework question - tutors are online