Travelocity Video Questions(1)

Travelocity Video Questions(1) - 7. Search engine marketing...

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Travelocity Video – Class Discussion of strategies tactics and concepts? 1. In what “part” of the travel business does Travelocity make money. 2. Why was the Travelocity guarantee so powerful in the online travel business. 3. What role have strategic partnerships and cobranding played in the success of Travelocity? 4. What is network marketing in the Travelocity model? 5. What is econometric regression analysis? 6. What percent of Travelocity marketing expense is online media?
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Unformatted text preview: 7. Search engine marketing has two basic models. What are they? 8. How are keywords purchased for search engine marketing and how are they paid for? 9. What is usability testing. How did Travelocity use this to generate a 10% increase in revenue. 10. How does Travelocity measure incremental lift from advertising campaigns? 11. Why did Travelocity spend $80 million on a concrete lawn ornament?...
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This note was uploaded on 01/12/2012 for the course MAR 255 taught by Professor Cushman during the Spring '08 term at Syracuse.

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Travelocity Video Questions(1) - 7. Search engine marketing...

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