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Unformatted text preview: 7. Search engine marketing has two basic models. What are they? 8. How are keywords purchased for search engine marketing and how are they paid for? 9. What is usability testing. How did Travelocity use this to generate a 10% increase in revenue. 10. How does Travelocity measure incremental lift from advertising campaigns? 11. Why did Travelocity spend $80 million on a concrete lawn ornament?...
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This note was uploaded on 01/12/2012 for the course MAR 255 taught by Professor Cushman during the Spring '08 term at Syracuse.
- Spring '08