Example_Memo_ZINK_RSS_1_Spring_2012 - walnuts, flax seeds,...

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Memorandum To: Mr. Larry Zink From: Joe Smith JTS Date: January 9, 2012 RE: Ready Set Sell Assignment 1: Product/Service Choice The purpose of this memo is to inform you of my product/service choice for the Ready Set Sell Assignment. My product choice for this assignment is the Oatmeal Raisin Flax Cookie by Kashi. I have chosen the Oatmeal Raisin Flax Cookie because I am familiar with it, and can market it to health conscious customers and buyers who are looking into broadening their market. Oatmeal Raisin Flax Cookies by Kashi are delicious and nutritious cookies that contain the Kashi Seven Whole Grain blend and natural ingredients such as peanuts, cranberries,
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Unformatted text preview: walnuts, flax seeds, and sunflower seeds. • I will be representing Kashi. • Kashi is a Manufacturer. • I have eaten this product regularly, and have conducted focus groups to test this product for previous classes. • I will be selling to the snack food buyer for Meijer. • Competitor products include Smartfood Popcorn Clusters by Frito Lay, the 100 calorie packs from Nabisco, and the South Beach Diet FIBER FIT Oatmeal Chocolate Chunk Cookie by Kraft. If you have any questions concerning my product choice, please contact me at [email protected] or 333-333-3333. Thank you for your time....
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This note was uploaded on 01/11/2012 for the course ABM 222 taught by Professor Staff during the Spring '08 term at Michigan State University.

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