Unformatted text preview: selling to • Four of your product's or service's features, benefits and "further benefits" (If you are selling to a re-seller, most of these features need to lead to benefit that a re-seller is interested in…more profit, fast turnover, bringing in more foot traffic, etc.) • Prepare a presentation script of selling points: o A statement of the product feature (just one of the four) or fact about the product o Support this feature with evidence o Describe the benefit associated with this feature o Secure the agreement (Ask the customer to admit that this would help him or her out) • You also need to list at least one feature and benefit for each of the three competitor’s products you have listed in previous assignments. As always, if you have any questions or concerns, please contact me. 10 points...
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This note was uploaded on 01/11/2012 for the course ABM 222 taught by Professor Staff during the Spring '08 term at Michigan State University.
- Spring '08