RSS_4_Features_and_Benefits__Selling_Poi - selling to •...

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Memorandum To: All ABM 222 Students From: Larry Zink, Instructor - ABM 222 LTZ Date: January 9, 2012 RE: RSS 4: Features and Benefits, Selling Points and listing of Competitors’ Features/Benefits This memo concerns your next RSS assignment, which is due on Wednesday March 1, 2012 . It is worth 10 points. You may go beyond the one page memo limit for this assignment. When completing the assignment please bullet the items as follows as you complete each one. RSS Assignment 4 must be submitted via the Angel drop box for the given assignment. The assignment must be submitted by 11:55 p.m. March 1, 2012. Assignments must be submitted as word documents. When submitting assignments they must be submitted in the following manner: Your last name and then the assignment description. Example: Zink RSS Assignment 4 Spring 2012.doc We will need you to provide us with the following: Your product or service name, type, and the customer name and type you will be
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Unformatted text preview: selling to • Four of your product's or service's features, benefits and "further benefits" (If you are selling to a re-seller, most of these features need to lead to benefit that a re-seller is interested in…more profit, fast turnover, bringing in more foot traffic, etc.) • Prepare a presentation script of selling points: o A statement of the product feature (just one of the four) or fact about the product o Support this feature with evidence o Describe the benefit associated with this feature o Secure the agreement (Ask the customer to admit that this would help him or her out) • You also need to list at least one feature and benefit for each of the three competitor’s products you have listed in previous assignments. As always, if you have any questions or concerns, please contact me. 10 points...
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This note was uploaded on 01/11/2012 for the course ABM 222 taught by Professor Staff during the Spring '08 term at Michigan State University.

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