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T-1.8.1_v3Details of AssessmentTerm and YearTime allowed6 WeeksAssessment No1Assessment Weighting40%Assessment TypeWorkbook Activities (Individual Assessment)Due DateWeeks 2, 3, 4 and 5RoomDetails of SubjectQualificationBSB52415 Diploma of Marketing and CommunicationSubject NameMarketing ResearchDetails of Unit(s) of competencyUnit Code (s) and NamesBSBMKG506 Plan market researchDetails of StudentStudent NameCollegeStudent Declaration:I declare that the work submitted is myown and has not been copied or plagiarised from any person or source. I acknowledge that I understand the requirements to complete the assessment tasks. I am also aware of my right to appeal. The feedback session schedule and reassessment procedure were explained to me.Student’sSignature: ____________________Date: _____/_____/_________Details of AssessorAssessor’s NameAssessment OutcomeAssessment ResultCompetent Not Yet Competent Marks/ 40Feedback to StudentProgressive feedback to students, identifying gaps in competency and comments on positive improvements:Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student.Student attended the feedback session.Student did not attend the feedback session.Assessor’s Signature: ___________________Date: _____/_____/________Marketing Research - Assessment Task 1 v4 Last updated on 11/06/2019Page 1
T-1.8.1_v3Purpose of the AssessmentThe purpose of this assessment is to assess the student in the following learning outcomes:Competent(C)Not yet Competent(NYC)1.1 Communicate role of market research in enterprise operations to relevant personnel1.2 Identify contribution of market research to enterprise activity1.3 Analyse enterprise planning and performance documentation to determine research needs1.4 Consult relevant personnel to determine research needs1.5 Develop statement of market research needs2.1 Draft research objectives2.2 Undertake preliminary project scoping2.3 Consult with relevant personnel on draft research objectives to ensure relevant and useful information is gathered2.4 Review and finalise draft objectives in light of scoping parameters3.3 Identify and evaluate suitable data gathering methods3.4 Identify data sources4.1 Estimate resources and timelines required for market research projects4.2 Determine feasibility of market research projectsAssessment/evidence gathering conditionsEach assessment component is recorded as either Competent (C) or Not Yet Competent (NYC). A student can only achieve competence when all assessment components listed under “Purpose of the assessment” section are recorded as competent. Your trainer will give you feedback after the completion of each assessment. A student who is assessed as NYC (Not Yet Competent) is eligible for re-assessment.Resources required for this AssessmentWeekly eLearning notes relevant to the tasks/questions should be read prior to undertaking the assessment.