Copy Assessment I - Marketing Strategies.docx - T-1.8.1_v3...

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T-1.8.1_v3 Details of Assessment Term and Year Time allowed Assessment No 1 Assessment Weighting 60% Assessment Type Individual Strategy Report Due Date Week 7 Room Details of Subject Qualification BSB61315 Advanced Diploma of Marketing and Communication Subject Name Marketing Strategies Details of Unit(s) of competency Unit Code (s) and Names BSBMKG605 Evaluate international marketing opportunities BSBMKG606 Manage international marketing programs BSBMKG608 Develop organisational marketing objectives BSBMKG611 Manage measurement of marketing effectiveness Details of Student Student Name College Student Declaration: I declare that the work submitted is my own and has not been copied or plagiarised from any person or source. I acknowledge that I understand the requirements to complete the assessment tasks. I am also aware of my right to appeal. The feedback session schedule and reassessment procedure were explained to me. Student’s Signature: ____________________ Date: _____/_____/_________ Details of Assessor Assessor’s Name Assessment Outcome Assessment Result Competent Not Yet Competent Marks / 60 Feedback to Student Progressive feedback to students, identifying gaps in competency and comments on positive improvements: Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student. Student attended the feedback session. Student did not attend the feedback session. Assessor’s Signature: ___________________ Date: _____/_____/________ Marketing Strategies, Assessment No.1 v1.0 Last updated on 11/06/2019 Page 1
T-1.8.1_v3 Purpose of the Assessment The purpose of this assessment is to assess the student in the following learning outcomes: Competent (C) Not Yet Competent (NYC) BSBMKG605 Evaluate international marketing opportunities 1.1 Assess international trade patterns and identify their likely importance for the business 1.2 Research international business and electronic commerce market factors, and assess opportunities to enter, shape or influence the market for their likely contribution to the business 1.3 Identify international markets operating under free trade or protectionist arrangements and estimate likely ease of entering and trading successfully 1.4 Identify international trade policies and agreements and estimate their likely impact on international marketing opportunities 2.1 Identify and analyse impact of economic, political, social and cultural factors affecting international marketing opportunities 2.2 Investigate international market trends and developments to identify market needs relevant to the business 2.3 Identify new and emerging business and electronic commerce markets, and assess opportunities to enter, shape or influence markets based on their fit with business goals and direction, and their likely contribution to the business 3.1 Analyse and rate acceptability of political, financial stability and corruption risk factors of potential market 3.2 Analyse and rate acceptability of legal and regulatory requirements, and trade barriers to potential market 3.3 Relate risk factors to international business cycles in terms of economic

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