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T-1.8.1 Details of Assessment Term and Year Time allowed 6 Weeks Assessment No 2 Assessment Weighting 50% Assessment Type Coordinate Advertising Research and Develop a Media Plan Due Date Week 7 Room Details of Subject Qualification BSB52415 Diploma of Marketing and Communication Subject Name Marketing Communication II Details of Unit(s) of competency Unit Code (s) and Names BSBADV503 Coordinate Advertising Research BSBADV507 Develop a Media Plan Details of Student Student Name College Student Declaration: I declare that the work submitted is my own, and has not been copied or plagiarised from any person or source. Signature: ___________________________ Date: _______/________/_______________ Details of Assessor Assessor’s Name Assessment Outcome Results Competent Not Yet Competent Marks / 50 FEEDBACK TO STUDENT Progressive feedback to students, identifying gaps in competency and comments on positive improvements: ______________________________________________________________________________________ ______________________________________________________________________________________ ______________________________________________________________________________________ ______________________________________________________________________________________ Marketing Communication II, Assessment No.2 Page 1 v1.0, Last updated on 24/08/2020 by Shovon
T-1.8.1 Student Declaration: I declare that I have been assessed in this unit, and I have been advised of my result. I am also aware of my right to appeal and the reassessment procedure. Signature: ____________________________ Date: ____/_____/_____ Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedback Student did not attend the feedback session. Feedback provided on assessment. Signature: ____________________________ Date: ____/_____/_____ Marketing Communication II, Assessment No.2 Page 2 v1.0, Last updated on 24/08/2020 by Shovon
T-1.8.1 Purpose of the Assessment The purpose of this assessment is to assess the student in the following learning outcomes: Competent (C) Not Yet Competent (NYC) BSBADV503 Coordinate advertising research 1.1 Analyse information about consumer, product and market environment to identify and justify need for further research 1.2 Assess creative concepts to determine and justify need for concept testing 1.3 Assess media options and scheduling to determine and substantiate need for media research 1.4 Identify and assess legal, ethical and cultural considerations for advertising research to determine their impact on research methods 2.1 Confirm research budget and timeframe in selecting appropriate research method/s 2.2 Assess capacity of primary and secondary research methods to provide required information 2.3 Select pre test advertising method/s most likely to provide required information on time and within budget 2.4 Prepare research brief specifying research objectives and method/s, budget, time, schedule and reporting requirements 3.1 Analyse research results using appropriate techniques to identify findings and impact on advertising strategies, budgets and timelines 3.2 Adjust advertising strategies, budgets and timelines to reflect research findings 3.3 Revise advertising strategies to meet legal and ethical requirements, and requirements of advertiser BSBADV507 Develop a media plan 1.1 Identify target audience characteristics from advertising brief and prepare a detailed consumer profile which uses the same terms as those used to describe media audiences 1.2 Analyse product market factors to determine reach and frequency

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