2 Res Methods cont & Self

2 Res Methods cont & Self - Introduction to Social...

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Introduction to Social Psychology and Research Methods June 1, 2011 Professor Jamie Gorman Doctoral Candidate Rutgers University at Newark Smith Hall Room 113 Gormanj@psychology.rutgers.edu
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How Do Social Psychologists Answer Their Questions? Accumulated Common Wisdom Is common sense really accurate?? Adages are often contradictory Opposites attract or birds of a feather flock together? Poor method of discovering the truth May be a starting point for questions
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Which is true?? Promising, and delivering, rewards to people for doing an enjoyable activity should, in the long run, make them enjoy the activity even more. Focusing on a person’s voice is a better way to detect whether someone is telling a lie than focusing on the person’s face. People are more likely to be aggressive when it’s hot outside than when it’s cool. The greater the cohesiveness or solidarity of a group, the better its decisions will be. Physically attractive individuals are usually seen as less intelligent than physically unattractive individuals.
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Is Social Psychology Just Common Sense? “Common sense” knowledge is often belied by social psychology research The hindsight bias We often think we knew what would happen after it happens
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Doesn’t Everyone Agree with Us? Common sense is subjective, and not uniform across all people The false consensus effect The assumption that everyone shares one’s opinion Caused by differential construal Different people judge circumstances differently
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How Do We Minimize Bias? Confirmation bias Paying attention only to information that supports our beliefs Disregarding information that conflicts with our beliefs The scientific method A process for conducting research that minimizes different types of bias
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How Can Research Methods Impact You Every Day? Research assists with critical evaluation of information Accurate evaluation assists with making choices People often misjudge the outcomes of their actions. Research allows subjective, rather than objective, analysis
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How Can Research Methods Impact You Every Day? People often make mistakes when estimating odds or value Such estimates are based on past experiences Advertisements can influence assessments We underestimate current gains and overestimate future value These mistakes are due to subjective biases
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Common Sense Does Not Hold True Not all research affirms widely known facts Intuition is valuable, but also risky in research
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Using Research in Your Own Life Hindsight Bias – "I knew that was going to happen!" False Consensus Effect – "Everyone thinks the way that I do!"
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How do Social Psychologists Find the Truth? Research is a process of gathering evidence in specific ways
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2 Res Methods cont & Self - Introduction to Social...

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