persuasion - AristotlesTeachings Ethos Pathos Logos...

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Ethos Pathos  Logos Aristotle’s Teachings
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Physiological Safety Social Self Esteem Self-actualization Maslow’s Heirarchy
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The Theory that people can be persuaded  by logic, evidence and reasoning (central  processing) or through a peripheral route  where people focus on credibility, # of  arguments or emotional appeals. Elaboration Likelihood Model
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Look at these advertisements and think about whether  they conform to peripheral or central processing. http://www.youtube.com/watch?v=YC_glEb4X5U http://www.youtube.com/watch?v=UN1BVrTeISs Peripheral or Central Routes?
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Sense of mental discomfort that  prompts a person to change when  new information conflicts with  previously organized thought  patterns.
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persuasion - AristotlesTeachings Ethos Pathos Logos...

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