Quizlet › Printing flashcards of MIS Test Jawn

Quizlet › Printing flashcards of MIS Test Jawn

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1) Which of the following statements regarding a personal information system is true? Used by a single individual. Data duplication among employees. Procedures informal. Problems isolated. Easy to manage change. 2) Traditional B2C information systems rely on __ ______ that customers use to enter and manage their orders. 3) Which of the following is an example of a question that a reporting tool will help address? What has happened in the past? What is the current situation? How does the current situation compare to the past? 4) Which of the following is an example of a question that data-mining will help address? Used to make predictions. What will happen in the future? 5) Among the following, which is the best way to distinguish between reporting tools and data-mining tools? Reporting tools use simple operations such as sorting, grouping and summing and data mining tools use sophisticated statistical techniques. Quizlet › Printing flashcards of MIS Test Jawn http://quizlet.com/8057300/flashcards/ 1 of 12 12/2/2011 8:48 AM
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6) Knowledge-management tools differ from reporting and data-mining tools because the source of their data is ___ _____. human knowledge not recorded facts and figures 7) An RFM score of __ _____ most likely means that a customer has taken its business elsewhere and is probably not worth spending too many marketing resources on. 8) RFM analysis ranks customers by considering the recency, frequency, and __ ___ of their orders. how much MONEY the customer has spent 9) Ajax is one of the customers of a well known linen manufacturing company. Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. Under the given circumstances, Ajax's RFM score is most likely __ ______. 10) A sales team should attempt to up- sell more expensive products to a customer who has an RFM score of ___ _____. Quizlet › Printing flashcards of MIS Test Jawn http://quizlet.com/8057300/flashcards/ 2 of 12 12/2/2011 8:48 AM
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11) How should a sales team respond to a customer who has an RFM score of 545? Nobody should even think about this customer. Let them go to the competition because the loss will be minimal. 12) Rubber trees is a well known rubber manufacturing company. Bloominghams, one of the customers of Rubber trees holds an RFM score of 111. Which of the following characteristics relates Bloominghams with its RFM score? Orders recently, orders frequently, and orders the most expensive goods. 13) Which of the following describes a dimension in an OLAP report? Provides ability to sum, count, average, and perform other simple arithmetic operations on groups of data. They are dynamic- viewer of report can change the reports format online. ***DIMENSION is a characteristic of a measure. Purchase date, customer type, customer location and sales region are all examples. 14) Which of the following observations is true?
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This note was uploaded on 01/13/2012 for the course BCIS 3610 taught by Professor Sherry during the Spring '11 term at University of Texas at Austin.

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Quizlet › Printing flashcards of MIS Test Jawn

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