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UsingMisChapter8 - Exam Name TRUE/FALSE Write'T if the...

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Exam Name___________________________________ TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false. 1) E - commerce is the buying and selling of goods and services over public and private computer networks. 1) 2) The U.S. Census Bureau, which publishes statistics on e - commerce activity, defines merchant companies as those that take title to the goods they sell. 2) 3) The U.S. Census Bureau defines nonmerchant companies as those that buy goods and then resell them. 3) 4) A manufacturer that uses an e - commerce site to sell computer hardware to the U.S. Department of State is engaging in B2B commerce. 4) 5) An electronic exchange is a type of clearinghouse that matches buyers and sellers; the business process is similar to that of a stock exchange. 5) 6) Using an auction, a company can learn just what the top price for an item is, but not the second, third, and other prices from the losing bids. In this way, the company can determine the shape of the price elasticity curve. 6) 7) E - commerce allows manufacturers to offer lower prices and still make a profit thereby leading to price conflict with their traditional channels. 7) 8) Customer - service expenses are more likely to decrease for manufacturers that use e - commerce to sell directly to consumers. 8) 9) Web 2.0 generally refers to a loose grouping of capabilities, technologies, business models, and philosophies. 9) 10) In Web 2.0 processing, business models rely on the sale of software licenses. 10) 11) Web 2.0 applications are thick clients. 11) 12) A characteristic of Web 2.0 is that the value of a site increases with users and use. 12) 13) Web 2.0 interfaces carefully control the users' experience. In contrast, traditional interfaces are organic. 13) 14) Google pioneered Web 2.0 advertising. With its AdWords software, vendors pay a certain amount for particular search words. 14) 15) Compared to the traditional advertising model, the cost of reaching a particular, qualified person is much smaller in Web 2.0. 15) 1
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16) Karl Marx defined capital as the investment of resources for future profit. 16) 17) Human capital is the investment in human knowledge and skills for current profit. 17) 18) When you attend a business function for the purpose of meeting people and reinforcing relationships, you are investing in your social capital. 18) 19) According to Henk Flap, the value of social capital is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related. 19) 20) Unlike humans, organizations do not have social capital. 20) 21) Social networking information systems make the transmission of your opinions less reliable but longer lasting. 21) 22) A viral hook is something that induces people to share a message with others. 22) 23) Social networks provide four forms of value: influence, information, social credentials, and reinforcement. If an organization can induce those in its relationships to provide more of any of those factors, it has strengthened that relationship.
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