Quiz_chapter3(1st attempt)

Quiz_chapter3(1st attempt) - View Attempt 1 of 4

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View Attempt 1 of 3 Title: Using MIS Chapter 3: Quiz Started: September 26, 2011 2:51 AM Submitted: September 26, 2011 3:22 AM Time spent: 00:30:22 Total score: 9/10 = 90% Total score adjusted by 0.0 Maximum possible score: 10 Done 1. Locking in customers by making it difficult or expensive for customers to move to another product is called establishing high ________. Student Response Value Correct Answer Feedback A. entry barriers B. switching costs 100% C. product standards D. value differentiation Score: 1/1 2. Many drug manufacturers have patented their products. This would increase the bargaining power of customers. Student Response Value Correct Answer Feedback A. false B. true 0% Score: 0/1 3. According to Porter's five forces model, the intensity of each of the forces determines the characteristics of the industry, how profitable it is, and how sustainable that profitability will be. Student
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Quiz_chapter3(1st attempt) - View Attempt 1 of 4

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