MKT 320F 1-18 Notes

MKT 320F 1-18 Notes - Foundations of Marketing Marketing...

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Foundations of Marketing 1/18/08 Marketing Strategy Planning Mack Brown and Major Applewhite…did they have plans for their jobs? Of course Michael Dell strategy - direct marketing model - made Dell a multibillion dollar company Article: “Dell shipments up but lag rivals” - Dan Zehr. Move into retail stores boosted late-year gains: HP is still world leader Introduction to Marketing video: Basic Marketing William Perreault, Jr Everyone in an organization is involved in marketing Activities focused on the customers Eaton and FedEx Customer satisfaction with consumers who are more and more demanding The 4 Ps of Marketing Product Price Promotion Place Consumer Diverse - young and old, all ethnic backgrounds Business-Business sales larger than business-consumer Louisville Bats - from trees in the forest to the store Product Goods and services that satisfy needs and wants of the consumer Clean Shower - idea, screening, idea evaluation, development, commercialization
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MKT 320F 1-18 Notes - Foundations of Marketing Marketing...

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