MKT 320F 1-23 Notes - Foundations of Marketing 1/23/08...

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Foundations of Marketing 1/23/08 Maybe marketing isn’t always good? -Increasing personal debt - buying what you don’t need -The euro lowering the spending power of the dollar, yet Americans are spending more, and saving less -Is it due to greed, success, or innovative marketing? -Luxury SUVs, expensive homes, leisure travel, phones, and expensive jewelry -The typical American carries over $6,000 in debt, and as high as $25,000 -Americans spend money on things that make them feel good: -Footware ($400-800) -iPhone ($600) -Pet care ($80/month) Advertising is everywhere -Billboards, TV, radio -Internet -Public transportation (busses, cabs, planes) Does marketing cause impulse purchases? -50% of the earned income is going to 20% of the population; or $3.5 trillion in the hands of 23 million -Only 20% of households are married couples with children (a drop of 50% since 1960) Increased spending ability: -$3.00 for a cup of Starbucks coffee and less than $0.10 if made at home
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MKT 320F 1-23 Notes - Foundations of Marketing 1/23/08...

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