Psy 102 fall 2011-ucsb-lecture10_Oct31

Psy 102 fall 2011-ucsb-lecture10_Oct31 - Course Information...

Info iconThis preview shows pages 1–11. Sign up to view the full content.

View Full Document Right Arrow Icon
Course Information • Happy Halloween—remember deindividuation from today’s lecture! • WV Assignment #2 due 11/7 – Also by 11/7 please watch posted video and do IAT demo • Exam 11/16—more info to follow but keep up with readings
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
How it is delivered • Face-to-face communication usually works best – Print media effective for complex issues – Mass media effective for minor issues – Mass media can work through face-to-face communication
Background image of page 2
To whom is it said • Involved or uninvolved (see ELM) • Distracted audiences are often more persuaded, especially by peripheral cues • Age: Attitudes that are not well formed are more persuadable • Need for cognition
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
1. I would prefer complex to simple problems. 2. Thinking is not my idea of fun. (R) 3. I find satisfaction in deliberating hard for long hours. 4. I really enjoy a task that involves coming up with new solutions to problems. 5. I prefer to think about small daily projects to long-term ones. (R) 6. It is enough for me that something gets the job done; I don’t care how or why it works. (R) 7. The notion of thinking abstractly is appealing to me. 8. I only think as hard as I have to. (R).
Background image of page 4
To whom is it said • Those high in need for cognition more often take the central route. • Those low in need for cognition more often take the peripheral route.
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Subliminal Messages • Words or phrases that are not consciously perceived but may influence peoples judgments, thoughts, attitudes, or behaviors
Background image of page 6
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 8
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Subliminal Ads • There is no good evidence that subliminal ads or messages influence thoughts, attitudes, or behavior. – In one study, people were given tapes with subliminal
Background image of page 10
Image of page 11
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 37

Psy 102 fall 2011-ucsb-lecture10_Oct31 - Course Information...

This preview shows document pages 1 - 11. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online