MKT 320F 1-25 Notes

MKT 320F 1-25 Notes - Foundations of Marketing 1/25/08...

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1/25/08 STUDY for the first exam…if you’re successful on it, it sets the tone for your other ones READ THE BOOK Chapter Four: Evaluating Opportunities in the Changing Marketing Environment Getting a job all comes down to being able to market yourself Not GPA Not any other factor Marketing Strategy Planning, Competitors, Company, & External Market Environment (Exhibit 4-1) -Company -Objectives -Resources -Competitors -Current -Prospective -External Marketing Environment -Economic -Technological -Political & Legal -Cultural & Social -Evaluating Opportunities -Screening criteria -Planning grids -Planning for multiple products Ex: AngelouEconomics Out of 62,000 people moving to Austin in last 2 years, 17,000 are from overseas What makes people move to Austin - social (6 th St), condos, music, etc The Marketing Environment -Direct Marketing Environment -Customers -Competitive Environment -Resources and Objectives of the Firm -External Marketing Environment -Economic Environment -Technological Environment
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This note was uploaded on 04/06/2008 for the course MKT 320F taught by Professor Miller during the Spring '08 term at University of Texas.

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MKT 320F 1-25 Notes - Foundations of Marketing 1/25/08...

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