{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

MKT 320F 1-28 Notes - -homogeneous(narrow product markets...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
1/28/08 Foundations of Marketing Notes Study #3 and Study #4 sign ups are posted online at mccombs.sona- systems.com Available: - Feb 14  or 15 - Feb 18 or 19 Naming Product Markets and Generic Markets - Product type Type of good or service offered that should meet customer needs - Customer needs - Customer types Who is using the product? - geographic area where the market is actually located Search for Opportunities Can begin by Understanding Markets     Narrowing down to specific product-market - All customer needs  - Some generic market  - One broad product-market Segmenting into possible target markets
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: -homogeneous (narrow) product markets Selecting target marketing approach-single target market approach-multiple target market approach-combined target market approach Segmentation: clustering people with similar needs into individual marketing segments Marketing Segmentation defines possible target markets-broad product market (or generic market) name goes here (the bicycle-riders product market) Submarket 1 (Exercise) Submarket 2 (off-road adventurers) Submarket 3 (transportation riders) Submarket 4 (Socializers) Submarket 5 (Environmentalists)...
View Full Document

{[ snackBarMessage ]}

Page1 / 2

MKT 320F 1-28 Notes - -homogeneous(narrow product markets...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon bookmark
Ask a homework question - tutors are online