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Unformatted text preview: into specific outlets-create an online community-purchasing is becoming self-service-relevant information at point of purchase-“push the envelope.”-Targeting china now Broader issues in selecting segmenting dimensions¨ Ethical issues:-exploitation-creates unnecessary does harm more sophisticated techniques may help in segmenting-clustering • find similar patterns within a set of data-customer database-customer relationships management • predict the types of product you will want ← ← An example of Positioning¨ exhibit 3.13-positioning and differentiating product market: to make a difference in the competition to have a competitive advantage-positioning: how consumers think about brands in the market place...
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- Spring '08
- Marketing, Behavioral Segmenting Dimensions