Unformatted text preview: That is left for Assignment 2, Site Selection. Your market study might include: • a very general discussion of financial feasibility. For example, in order to identify a target market for an entry-level home subdivision, a brief description of income required to qualify for a typical home loan might be appropriate; or a short discussion of how many customers and how much an average meal must be sold for might be necessary to justify the construction of a restaurant. This assignment gives your group the opportunity to identify your potential customers and present evidence that there will be enough willing customers to purchase your product at a price that satisfies your tolerance for risk and your requirements for a return on investment....
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- Winter '12
- Market Study, MARKET STUDY HINTS