This preview shows page 1. Sign up to view the full content.
Unformatted text preview: That is left for Assignment 2, Site Selection. Your market study might include: • a very general discussion of financial feasibility. For example, in order to identify a target market for an entry-level home subdivision, a brief description of income required to qualify for a typical home loan might be appropriate; or a short discussion of how many customers and how much an average meal must be sold for might be necessary to justify the construction of a restaurant. This assignment gives your group the opportunity to identify your potential customers and present evidence that there will be enough willing customers to purchase your product at a price that satisfies your tolerance for risk and your requirements for a return on investment....
View Full Document
This note was uploaded on 01/11/2012 for the course CM 426 taught by Professor Markhutchings during the Winter '12 term at BYU.
- Winter '12