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Unformatted text preview: -Hispanic, any race - 12.5%-Black, not Hispanic - 12.3%-Asian and Pac Rim - 4%-American Indians - 1% Marketing diversity and targeting film Census 2000 Grown by 27 million people between 1990 and 2000 Aged Ethnic composition Toyota Body Glove Lego/Legoland Buying power of minorities $572 bil African American $452 bil Hispanic $253 bil Asian Article: Cingular, Hispanic executives, targeting the market Economic needs - best use of time and resources Psychological influences within an individual Needs: basic forces that motivate person to do something - hunger Wants: learned needs, wanting a specific thing - Dirtys hamburger Drives: stimulus encouraging you to take action - hunger pains Several needs at the same time: PSSP Hierarchy of Needs Physiological needs - biological Safety needs - protection and well-being Social needs - drive from a persons interactions with others Personal - personal satisfaction, self-esteem...
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This note was uploaded on 04/06/2008 for the course MKT 320F taught by Professor Miller during the Spring '08 term at University of Texas at Austin.
- Spring '08