MKT 320F 3-31 Notes - 3/31/08 Video: Creston vineyards...

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3/31/08 Video: Creston vineyards Retailers, wholesalers, and their strategy planning Wholesalers and retailers plan their strategies Must select target markets and marketing mixes carefully Marketers must understand retailer/wholesaler evolution Retailing deals with final customers Retailing is important to consumer and US economy Consumers spend 4.2 trillion dollars/year Retail strategies and promotion In lean times, retailers shop for survival strategies During an economic slowdown, people close their wallets….stores suffer To compensate, stores are: Slimming down Shutting stores down Trimming inventory Slicing payroll Stocking enough of the newest fashions and ASAP Discounting prices Using real-time customer input Zales is closing 60 stores Ann Taylor is closing 117 stores and cutting 180 jobs Key features affecting consumer’s retail choice
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This note was uploaded on 04/06/2008 for the course MKT 320F taught by Professor Miller during the Spring '08 term at University of Texas at Austin.

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MKT 320F 3-31 Notes - 3/31/08 Video: Creston vineyards...

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