5-PublicOpinion - Political Linkage Factors That Use These...

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Political Linkage: actors That Use These Links to Influence Factors That Use These Links to Influence Political Policy Public Opinion
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Democracy and Public Opinion Public Opinion The political attitudes and beliefs expressed by ordinary citizens How people think or feel about particular things Crucial to democracy hy is it crucial? Why is it crucial?
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Democracy and Public Opinion Public opinion in the U.S. is relatively stable, yet There are questions about the quality of the formation we have about “public opinion” information we have about public opinion Intensity: what is the depth of feeling about an issue Latency: hidden or unspoken feeling Salience: some people care more about certain issues than others do
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Democracy and Public Opinion We know the following: Government officials can lead or manipulate public opinion Events and circumstances can affect it The press can influence it he public can have a strong impact on policymaking The public can have a strong impact on policymaking, both foreign and domestic
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Democracy and Public Opinion We also know that Americans Are ignorant about the government The overwhelming majority have little interest in olitics politics Rely on group or party loyalties rather than on issues to determine participation Philip Converse coined the phrase nonattitudes, which is the practice of giving answers merely to atisfy the interviewers satisfy the interviewers
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Democracy and Public Opinion Finally, we know that The Framers were worried about public opinion; Madison called it popular passions adison and de Tocqueville talked about the Madison and de Tocqueville talked about the tyranny of the majority Lippmann said that most of us know little about what goes on in the world, and we form our opinions based on stereotypes
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Measuring What People Think Early methods of measurement often involved guesswork or “preaching to the choir” Development of modern survey work George Gallup and Elmo Roper used modern tatistical techniques to measure it How? statistical techniques to measure it. How?
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5-PublicOpinion - Political Linkage Factors That Use These...

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