2011 The Persuasive Speech

2011 The Persuasive Speech - THE PERSUASIVE SPEECH Exposure...

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THE PERSUASIVE SPEECH
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Exposure to Persuasive Messages By the age of 20, the average American has been exposed to 1 million television commercials—an average of 150 a day! (Simons, 2001) Today, we have the Internet, which increases this exponentially!
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The Persuasive Speech To persuade, advocate or ask others to accept your views. You can increase your odds of persuading your audience by: 1. Make your message relevant to audience. 2. Demonstrate how changes will benefit them. 3. Expect minor rather than major changes. 4. Establish credibility AND trust!
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Challenges of Persuasion Of all of the forms of public speaking…persuasion is the MOST challenging. You not only deal with factual information, but attitudes, beliefs and values of your audience. No matter how knowledgeable, skilled or prepared you are, you will NOT convince everyone.
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Aristotle defined reasoning into three categories/appeals: 1. ETHOS : Speaker credibility. 2.
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This note was uploaded on 01/13/2012 for the course COM 3 taught by Professor Estrellaromero during the Fall '11 term at Riverside Community College.

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2011 The Persuasive Speech - THE PERSUASIVE SPEECH Exposure...

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