Chapter 1 What is Argumentation Student Version

includes both and e laboration

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Unformatted text preview: ience to accept or iden<fy with a par<cular point of view.   ________ includes BOTH ________ and ________. E LABORATION L IKELIHOOD M ODEL ( ELM)   ______________(1986): When you encounter a persuasive message and take <me to process, you can take one of two routes; central route and peripheral route.   Discusses the probability that a person will analyze and aEempt to comprehend a persuasive message. ( ELM MODEL) (SOURCE: KENRICK, NEUBERG, & C...
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This note was uploaded on 01/13/2012 for the course COM 3 taught by Professor Estrellaromero during the Fall '11 term at Riverside Community College.

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