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Chapter 10 How Are Value Propositions Argued Student Version

Chapter 10 How Are Value Propositions Argued Student...

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Unformatted text preview: H OW A RE VALUE P ROPOSITIONS A RGUED ? Chapter 10 V ALUES   Values differ from person to person and are __________.   Values can change based on… 1.  ______________________________ 2.  _______________________________ 3.  _______________________________ 4.  _______________________________ A DVOCATING P ROPOSITIONS O F VALUE   Build the _____________(4 Step Process) 1.  Define key terms 2.  Consider the compeHng values 3.  IdenHfy the_________ 4.  Apply the __________ S TEP 1 : D EFINE K EY T ERMS O R VALUE O BJECT   In some cases, the value object may not need a definiHon. But, you may use the dicHonary to define all ambiguous terms. S TEP 2 : I DENTIFY T HE H IERARCHY   The advocate must present the terms in a specific ____________________so as to show what he/she values the MOST.   Keep in mind this may differ from person to person so you must show why you placed them in that order. S TEP 3 : S PECIFY T HE C RITERIA   Criteria: the ______________ by which the value object is evaluated.   Criteria___________: Uses a set of ___________ already being used/pracHced.   Criteria ___________: Not normally used, so advocate must define. S TEP 4 : A PPLY T HE C RITERIA   __________ (What is the consequence?)   __________ (Why is it important?)   __________ (Why does this exist?) ...
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