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CH3-Ethics-student - 3-2Ethical Behavior in...

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Unformatted text preview: 3-2Ethical Behavior in BusinessEthical?Ethical?Legal?Legal?23-3Firm Goals3-4The Scope of Marketing Ethics________ Ethics________ Ethics________ Ethics________ Ethics3-5Creating an Ethical Climate in the WorkplaceValues–Establish–Share–UnderstandRules–Management commitment–Employee dedicationControls–Reward–Punishment3-6American Marketing Association Code of Ethics3-7The Influence of Personal Ethics3-8Why People Act UnethicallyAre all the individuals who engage in questionable behavior just plain immoral or unethical?Are all the individuals who engage in questionable behavior just plain immoral or unethical?What makes people take actions that create so much harm?What makes people take actions that create so much harm?Decisions often have conflicting outcomes, where both options have positive and negative consequencesDecisions often have conflicting outcomes, where both options have positive and negative consequences3-9Competing Outcomes3-10The Link Between Ethics and Corporate Social Responsibility3-11A Framework for Ethical Decision Making3-12...
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CH3-Ethics-student - 3-2Ethical Behavior in...

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