CH5%20-%20Consumer%20Behavior%20-%20Student

CH5%20-%20Consumer%20Behavior%20-%20Student - CHAPTER...

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Unformatted text preview: CHAPTER CONSUMER BEHAVIOR 05 5­1 The Consumer Decision Process 5­2 Need Recognition _________ needs _________ needs 5­3 Search for Information 5­4 Search for Information 5­5 Factors Affecting Consumers’ Search Process Perceived Benefits Perceived Costs 5­6 The Locus of Control _________ Locus of Control = more search activities _________ Locus of Control = Fate, external factors dictate my choice 5­7 Actual or Perceived Risk 5­8 Evaluation of Alternatives: Attribute Sets 5­9 Purchase and Consumption 5­10 Post­purchase Outcomes: 5­11 Factors Influencing the Consumer Decision Process 5­12 Involvement and Consumer Buying Decisions 5­13 Types of Buying Decisions • Extended Problem Solving • Limited Problem Solving – _________ – _________ 5­14 ...
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This note was uploaded on 01/12/2012 for the course MAR 3023 taught by Professor Bagwhandee during the Fall '08 term at University of Central Florida.

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CH5%20-%20Consumer%20Behavior%20-%20Student - CHAPTER...

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