CH7-Global%20Marketing-student-1

CH7-Global%20Marketing-student-1 - CHAPTER GLOBAL MARKETING...

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Unformatted text preview: CHAPTER GLOBAL MARKETING 07 7­1 Assessing Global Markets 7­2 Economic Analysis General Economic Environment NationMaster Website 7­3 Evaluating Market Size and Population Growth Rate Population 2002 Population 2050 7­4 Evaluating Real Income • Firms can make adjustments to an existing product or change the price to meet the unique needs of a particular country market. 7­5 Analyzing Infrastructure and Technological Capabilities ________________ _ _________________ _________________ _________________ 7­6 Analyzing Government Actions 7­7 Tariff and Quotas Both benefit domestically made products because they reduce foreign competition 7­8 Boycott Ethical Consumer Website 7­9 Exchange Control ____________ ___________ _ 7­10 The European Union (EU) _________________ • Euro • 27 countries • Membership does not consists of Croatia, Macedonia, Turkey and several others 7­11 Analyzing Sociocultural Factors 7­12 Choosing a Global Marketing Strategy: Target Market (STP) 7­13 The Global Marketing Mix: Product or Service Strategies 7­14 Global Marketing Mix: Pricing Strategies 7­15 Global Marketing Mix: Global Distribution Strategies • Some global channels are very long and complex. • Consumer shop local small local stores. • Suppliers must be creative in delivering to these outlets. FedEx Commercial 7­16 Global Marketing Mix: Global Communication Strategies 7­17 ...
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This note was uploaded on 01/12/2012 for the course MAR 3023 taught by Professor Bagwhandee during the Fall '08 term at University of Central Florida.

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CH7-Global%20Marketing-student-1 - CHAPTER GLOBAL MARKETING...

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