CH9-Marketing%20Research%20and%20Information%20Systems-student

CH9-Marketing%20Research%20and%20Information%20Systems-student

Info iconThis preview shows pages 1–12. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: CHAPTER MARKETING RESEARCH 09 9­1 The Marketing Research Process 9­2 Step 1: Defining the Objectives and Research Needs 9­3 Step 2: Designing the Research 9­4 Step 3: Data Collection Process ____________ _____________ 9­5 Advantages and Disadvantages of Secondary and Primary Data 9­6 Step 3: Data Collection Techniques 9­7 Data Collection Techniques TheIdeaGroup Commercial 9­8 Conclusive Research Methods Can be either: ______________ _______________ 9­9 Web Surveying • Response rates are relatively high • _________________ _____ • It is______________ • Results are processed and received quickly 9­10 Step 4: Analyzing Data and Developing Insights Converting data into information ___________________________________ ___________________________________ ________ 9­11 Step 5: Action Plan and Implementation 9­12 ...
View Full Document

Page1 / 12

CH9-Marketing%20Research%20and%20Information%20Systems-student

This preview shows document pages 1 - 12. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online