CH13-Pricing%20concepts-student

CH13-Pricing%20concepts-student - 13-1CHAPTERPRICING...

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Unformatted text preview: 13-1CHAPTERPRICING CONCEPTS FOR ESTABLISHING VALUE1313-2What is Price?Price is the sacrifice that one party pays another to receive something in exchangePrice is not just money__________________________Terms Used to Describe PriceTuition, premium, fine, fee, fare, tollRent, commission, dues, depositTips, interest, taxes13-3Price13-4The Role of Price in the Marketing MixPrice is the only marketing mix element that ___________________Price is the only marketing mix element that ___________________Price is usually ranked as one of the most important factors in purchase decisionsPrice is usually ranked as one of the most important factors in purchase decisions13-5The 5 Cs of Pricing13-61st C: Company Objectives13-7Profit-Oriented Pricing ObjectivesProfit-Oriented Pricing ObjectivesProfit-Oriented Pricing ObjectivesProfitMaximizationProfitMaximizationSatisfactoryProfitsSatisfactoryProfitsTarget Return onInvestmentTarget Return onInvestment213-8...
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CH13-Pricing%20concepts-student - 13-1CHAPTERPRICING...

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