CH15-Supply%20Chain%20Management-student

CH15-Supply%20Chain%20Management-student - 15­1 15­2...

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Unformatted text preview: 15­1 15­2 15­3 15­4 15­5 15­6 15­7 15­8 15­9 15­10 15­11 Managing the Supply Chain Supply chain or channel conflict 15­12 Managing the Marketing Channel and Supply Chain through Vertical Marketing Systems Independent or conventional supply chain 15­13 Managing Marketing Channels and Supply Chains Through Strategic Relationships 15­14 ...
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CH15-Supply%20Chain%20Management-student - 15­1 15­2...

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